Growth
March 7, 2025
TikTok Geo-Targeting: Basics for Campaigns
Learn how to effectively utilize TikTok's geo-targeting features to reach local audiences and enhance ad campaign performance.
5 Tools for Real-Time TikTok Sentiment Analysis
Explore the top tools for real-time sentiment analysis on TikTok, helping brands understand audience perceptions and enhance strategies.
Growth
March 4, 2025
Want to know what people really think about your brand on TikTok? These 5 tools can help you track and analyze sentiment in real time so you can adjust your strategy instantly. Here's a quick look at the top options:
- Brand24: AI-powered, tracks untagged mentions, and starts at $79/month.
- Brandwatch: Official TikTok partner with advanced insights but custom pricing.
- Talkwalker: Offers visual sentiment analysis and starts at $9,600/year.
- Sprout Social: Combines sentiment tracking with social management for $199/month.
- OkGrow: Affordable TikTok-focused tool starting at $69/month.
Quick Comparison
| Tool | Starting Price | Key Features | Best For |
|---|---|---|---|
| Brand24 | $79/month | Real-time tracking, AI insights | Budget-conscious users |
| Brandwatch | Custom | Advanced analytics, integrations | Enterprises |
| Talkwalker | $9,600/year | Visual analysis, risk management | Large-scale campaigns |
| Sprout Social | $199/month | AI sentiment, multilingual support | All-in-one social solutions |
| OkGrow | $69/month | TikTok-focused, growth tools | TikTok creators and brands |
These tools help you monitor mentions, track trends, and respond quickly to audience sentiment. Whether you're a small brand or a big business, there's a tool here for you.
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1. Brand24
Brand24 is an AI-driven tool designed for real-time TikTok sentiment analysis. It keeps track of over 25 million online sources, offering clear insights powered by artificial intelligence.
One standout feature is its ability to detect every TikTok mention, even untagged ones that TikTok's native tools might miss. This feature strengthens its sentiment analysis capabilities, which include:
- AI Emotion Analysis: Identifies subtle emotional reactions.
- AI Brand Assistant: Delivers actionable insights from sentiment patterns.
- AI Anomaly Detector: Flags sudden changes in sentiment.
- AI Topics Analysis: Highlights trending topics influencing brand perception.
With support for 108 languages, Brand24 is built to cater to global brands operating in diverse markets.
"Brand24 is the one stop shop for your brand insights. Now with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes."
The TikTok analytics dashboard offers a range of metrics, including:
| Feature | Description |
|---|---|
| Mention Volume | Tracks total mentions of your brand on TikTok. |
| Social Reach | Estimates the potential audience exposed to mentions. |
| Trending Hashtags | Identifies hashtags popular in your brand's context. |
| Sentiment Distribution | Breaks down mentions into positive, negative, and neutral categories. |
| Share of Voice | Compares your brand's visibility against competitors. |
Brand24 offers a 14-day free trial, with paid plans starting at $79 per month. This tool equips brands to act on real-time feedback, not just on TikTok but across various social platforms.
2. Brandwatch
Brandwatch, an official TikTok partner, offers in-depth TikTok sentiment analysis to help businesses understand audience behavior and campaign performance.
Key Features
| Feature | Capability | Benefit |
|---|---|---|
| Engagement Metrics | Tracks views, likes, shares, and comments in real time | Gain instant insights into content performance |
| Audience Listening | Monitors follower reactions | Understand audience sentiment better |
| Campaign Tracking | Keeps an eye on campaign performance | Evaluate campaign impact and sentiment changes |
| Influencer Analytics | Identifies and monitors relevant influencers | Assess campaign influence across platforms |
"For those looking for more granular and complex insights into social conversation and audience behaviour there is simply no better platform." - Edward James Bass, Co-Founder & Director, EntSight
Brandwatch integrates seamlessly with tools like Khoros and Salesforce. This allows users to route social interactions, sync lead profiles, and access customer histories - all of which streamline workflows and improve lead management.
Limitations
While Brandwatch is powerful, it does have its challenges. The sentiment classifier can sometimes misinterpret subtle emotions, and the interface may slow down when handling large datasets. However, exporting data can help mitigate these issues.
"Brandwatch is a great listening tool... I have found the most comprehensive, easy-to-use tool to retrieve consumers messages, attitudes, and emotions." - Gary Wilcox, Professor, The University of Texas at Austin
The platform’s strong customer support and onboarding guidance ensure users can maximize its TikTok reporting features. With TikTok’s massive user base of over 1 billion monthly active users as of 2023, this is crucial for analyzing sentiment at scale.
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3. Talkwalker
Talkwalker uses AI to analyze TikTok audience emotions, going beyond simple sentiment tracking to uncover how viewers feel and perceive brands.
Key Features
| Feature | Capability | Benefit |
|---|---|---|
| Visual Sentiment Analysis | Examines emotions in TikTok videos and images | Gathers sentiment from visual content |
| Real-time Alerts | Tracks negative feedback and misinformation | Allows quick response to crises |
| AI Assistant (Yeti) | Delivers instant sentiment analysis insights | Speeds up data interpretation |
| Cross-platform Tracking | Covers 30+ social networks and 150M+ sources | Provides wide-ranging brand insights |
Talkwalker's AI can identify subtle emotions and sarcasm, helping marketers understand the real meaning behind user interactions. Combined with its integrations and broad data sources, this tool is a valuable resource for TikTok campaigns.
"Talkwalker adds sentiment information to all results, from online reviews to news articles, social media to survey responses. Enabling you to manage risks with a technology that flags high-risk posts in real time." - Talkwalker
Integration Capabilities
Talkwalker works seamlessly with tools like Hootsuite and IFTTT, simplifying workflows and improving TikTok campaign tracking.
Performance Metrics
Talkwalker provides extensive coverage, including:
- 239 countries and regions
- Over 150 million online sources
- 30 social media platforms
Practical Applications
Here’s how TikTok marketers can use Talkwalker:
- Risk Management: Spot and address high-risk posts immediately.
- Visual Listening: Identify brand mentions in untagged TikTok content.
- Trend Analysis: Track industry trends across multiple platforms.
"The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy." - Liz Grey, Social Media | University of Sydney
Investment Consideration
Talkwalker starts at $9,600 per year, offering in-depth TikTok analytics and insights. With over 2,500 brands using the platform, it provides a powerful solution for marketers aiming to stay ahead.
4. Sprout Social
Sprout Social brings a fresh approach to TikTok sentiment analysis, using AI-powered tools to evaluate content sentiment. By applying deep neural networks (DNN), it can classify content as positive, negative, or neutral - even interpreting complex sentences and emojis.
Key Features and Capabilities
| Feature | Function | Benefit |
|---|---|---|
| Smart Inbox | Centralizes TikTok comments | Makes engagement monitoring easier |
| Query Builder | Filters comments by keywords | Cuts down on irrelevant data |
| Multilingual Analysis | Supports multiple languages | Helps understand a global audience |
| Automated Reports | Creates sentiment insights | Simplifies sharing of key data |
Sprout Social tailors its features to TikTok's distinct communication style, offering tools like the Smart Inbox and multilingual analysis to provide real-time sentiment tracking.
Real-World Performance
Sprout Social has delivered impressive results for its clients. For example:
- Trek Bikes achieved a 1,002% boost in engagements.
- Grammarly reduced response times by over 80%.
- Digital Natives doubled its client retainer.
These outcomes show how effectively the platform enhances brand engagement.
Practical Applications
Sprout Social’s sentiment analysis supports brands in several ways:
- Brand Health Monitoring: Tracks mentions, keywords, and hashtags to reveal how audiences perceive a brand in real-time.
- Crisis Management: Identifies negative sentiment early, allowing brands to respond quickly. The Smart Inbox even assigns sentiment values to incoming messages.
"Sentiment analysis has been helpful as far as trying to understand how people are reacting to us and our artists. It's also extremely helpful to have a listening tool where we can flag certain conversations internally and amongst the team, including conversations that could be delicate."
– Matt Brum, Director of Digital Strategy and Social Media, BMLG
Success Story
James Hardie, a building materials company, used Sprout Social's Listening tool to analyze online conversations about their brand and competitors. These insights helped shape their product development and sales strategies.
Investment and Value
Sprout Social starts at $199 per seat per month. It offers TikTok analytics alongside other social metrics in one dashboard. Recognized as G2's #1 Best Overall Software Product for 2024, it integrates seamlessly with BI tools, CRMs, and platforms like Chattermill, making it a versatile choice.
5. OkGrow
OkGrow provides TikTok analytics powered by AI, offering real-time tracking of engagement and sentiment. This allows users to fine-tune their content strategies based on audience reactions.
Key Sentiment Analysis Features
OkGrow's focus is on accurate sentiment detection, with features designed to provide actionable insights:
| Feature | Purpose | Advantage |
|---|---|---|
| Real-Time Analytics | Monitors audience sentiment 24/7 | Immediate feedback on audience reactions |
| Smart Auto-Targeting | Automates audience targeting | Helps understand demographic-specific responses |
| Language Targeting | Tracks sentiment in multiple languages | Supports global audience insights |
| PDF Growth Reports | Offers detailed analysis reports | Enables data-informed decisions |
Performance Metrics
With over 58,980 TikTokers and brands relying on it, OkGrow tracks likes, comments, and shares to uncover sentiment trends.
How It Helps Brands
OkGrow's features are designed to help brands improve their TikTok strategies:
- Profile and Content Analysis: Using AI, OkGrow evaluates profile activity and engagement to assess brand perception and the performance of content.
Expert Opinion
"OkGrow is an exceptional service. Its AI-powered features have significantly boosted my TikTok engagement organically. I've seen a noticeable increase in likes, comments, and followers."
– Marvin McKinney, Project Manager @ EightSleep
Pricing Plans
OkGrow offers three subscription options:
- Basic: $69/month, ideal for personal accounts.
- Pro: $99/month, includes advanced competitor targeting and profile optimization.
- Turbo: $199/month, adds full-service sentiment analysis and a dedicated account manager.
Integration Features
OkGrow combines analytics with growth tools, including:
- Viral Content Library: Identifies trending content using sentiment data.
- AI Profile Optimization: Adjusts profile details based on audience feedback.
- Real-Time Growth Dashboard: Displays live sentiment and performance metrics alongside other key data points.
Choosing the Right Tool
Picking the best TikTok sentiment analysis tool means focusing on features that align with your goals and budget. Below is a detailed comparison to guide your decision-making process.
Key Features Comparison
| Feature | Brand24 | Brandwatch | Talkwalker | Sprout Social | OkGrow |
|---|---|---|---|---|---|
| Real-time Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI-powered Analysis | ✓ | Advanced | Advanced | ✓ | ✓ |
| Multilingual Support | Limited | Extensive | Extensive | Basic | ✓ |
| Multimedia Analysis | ✓ | ✓ | ✓ | Basic | Video-focused |
| Starting Price | $79/mo | Custom | Custom | Custom | $69/mo |
This breakdown highlights the primary features to consider when matching tools to your needs and budget.
Budget Considerations
Costs differ significantly between platforms. For instance, Brand24 starts at $79 per month and offers two free months with annual plans. If you're looking for an affordable option, Brand24 might be a good starting point, especially with its trial offers.
Prioritizing Features
As expert Madhuri Gourav explains, "Sentiment analysis uses AI-powered tools to analyze the emotions behind social media comments, mentions, and conversations". To get the most value, focus on these key features:
- Real-time Monitoring: Essential for addressing sentiment changes quickly.
- AI and NLP Capabilities: Important for understanding emotional context.
- Automated Reporting: Simplifies tracking trends and shifts in sentiment.
- Multi-platform Integration: Offers a broader view of your social media performance.
Strengths of Each Platform
Different tools cater to different needs. Here's a quick overview:
- For Enterprises: Brandwatch and Talkwalker specialize in advanced AI-driven trend analysis, making them great for large organizations needing detailed insights.
- For Mid-sized Businesses: Sprout Social combines sentiment analysis with social media management, ideal for those seeking an all-in-one solution.
- For Budget-Conscious Users: Brand24 provides strong features at a lower price point.
Integration with Your Workflow
Integration is key to smooth operations. Sprout Social shines with its comprehensive social media management tools. Meanwhile, OkGrow focuses specifically on TikTok metrics, offering real-time analytics tailored to the platform.
Choosing the Best Fit
To select the right tool, consider these factors:
- Scale of Analysis: Larger brands might need advanced AI and multilingual support.
- Budget: Start with cost-effective options that include the essentials.
- Data Needs: Ensure the tool supports the formats you work with (e.g., video, audio, text).
- Growth Goals: Match the tool's features to your TikTok objectives.
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