7 Best TikTok Analytics Tools for Content Creators

TikTok analytics tools help creators track performance, understand their audience, and improve content strategies. Here are the 7 best TikTok analytics tools to explore:

1. TikTok Native Analytics: Free, built-in tool for Pro Accounts. Tracks video views, profile visits, follower growth, engagement, and demographics. Limited to 60 days of data.
2. Socialinsider: Offers competitor analysis, engagement tracking, and automated reports. Pricing starts at $82/month.
3. TikBuddy: Specializes in real-time tracking, growth insights, and influencer campaign management. Free browser extension available.
4. Exolyt: Advanced AI-driven insights, including audience sentiment and competitor analysis. Plans start at €250/month.
5. Popsters: Multi-platform analytics with timing analysis and detailed reporting. Pricing starts at $19.90/month.
6. Analisa: Real-time tracking, audience audits, and posting optimization. Includes PDF/Excel reporting.
7. OkGrow: AI-powered growth tools for content optimization and audience insights. Pricing starts at $69/month.

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Quick Comparison

Tool	Starting Price	Key Features	Best For
TikTok Analytics	Free	Basic performance metrics	Beginners
Socialinsider	$82/month	Competitor analysis, engagement tracking	Professionals
TikBuddy	Custom	Real-time tracking, influencer tools	Agencies/Influencer Campaigns
Exolyt	€250/month	Audience insights, competitor analysis	Advanced Users
Popsters	$19.90/month	Multi-platform analytics, timing optimization	Budget-Friendly Creators
Analisa	Custom	Audience audits, campaign tracking	Niche-Specific Insights
OkGrow	$69/month	AI-driven analytics, growth tracking	Scaling Creators

Choose a tool based on your goals, budget, and the level of insights you need. Keep reading to find out which tool fits your TikTok strategy.

Best TikTok Analytics Tool 2023 - Exolyt Review

1. Native TikTok Analytics

TikTok's built-in analytics tool is a great way for creators to track their content's performance without spending extra money. Available to all Pro Account users (both Creator and Business accounts), this tool offers key metrics through an easy-to-use dashboard directly in the app.

The analytics dashboard is divided into four main sections:

1. Overview Tab: This section shows performance metrics for the past 7, 28, or 60 days, including:
   • Total video views
   • Profile visits and follower growth
   • Engagement metrics like likes, comments, and shares
2. Content Tab: Dive deeper into the performance of individual videos with metrics like:
   • Views and average watch time
   • Traffic sources (e.g., For You Page, profile visits)
   • Viewer retention rates
   • Categories of trending content
3. Followers Tab: Understand your audience with data on:
   • Demographics such as gender, age, and location
   • Peak activity times
   • Follower growth trends
4. LIVE Tab: Tracks live session performance, including:
   • Total viewers and engagement
   • Diamonds earned
   • Viewer retention during live streams

Metric Category	Available Data	Update Frequency
Video Performance	Views, likes, shares, comments	Real-time to 24 hours
Audience Insights	Demographics, locations, activity times	Weekly
Profile Analytics	Profile views, follower growth	Daily
LIVE Statistics	Viewer count, engagement, gifts	Real-time

While the tool offers a solid range of metrics, it has a few limitations. Data is only available for up to 60 days, and it doesn’t include advanced features like competitor analysis or cross-platform comparisons. Still, for creators focusing solely on TikTok or just starting out, these insights are more than enough to refine their content strategies ^[2][5].

Switching to a Pro Account is simple. Go to your profile settings and make the change. After about seven days of activity, you'll start receiving detailed analytics to help guide your posting schedule and content choices.

This built-in tool is perfect for creators who want a straightforward, budget-friendly way to track their TikTok performance ^[1][5]. For more advanced analytics, tools like Socialinsider might be worth exploring.

2. Socialinsider

Socialinsider combines TikTok performance tracking with competitor analysis, making it a go-to tool for creators who want to refine their strategies using data. It’s especially useful for those looking to benchmark their performance against others in the industry.

The platform's key features include engagement tracking, content performance analysis, and competitor benchmarking. It even provides engagement benchmarks to help creators compare their results with platform averages ^[3].

Feature Category	Capabilities	Advantages
Content Analysis	Tracks key themes and historical data	Pinpoint top-performing content and formats
Competitive Intelligence	Side-by-side comparisons and industry data	Spot market gaps and refine positioning
Reporting	Automated reports and custom dashboards	Focus more on strategy, less on manual work

Creators can tag videos by themes or campaigns, making it easier to identify what works best and adjust their strategies accordingly ^[5].

"With Socialinsider, we reduced time spent on reporting, allowing our Social Media Managers to focus on adding value to clients." - Dorra L., Director, Marketing and Advertising ^[4]

Pricing starts at $82/month, with a 14-day free trial available. The platform also earns a 4.8/5 rating for ease of use ^[4][5].

Real-world examples show its effectiveness. ACLU, for instance, achieved a 13.7% engagement rate by view - three times the platform average. Bat Conservation International reported an 18.1% engagement rate by follower ^[3].

Socialinsider also integrates AI tools to streamline analytics, giving creators more time to focus on content creation without sacrificing detailed tracking ^[5].

For creators looking for even more specialized TikTok insights, TikBuddy offers additional features worth checking out.

3. TikBuddy

TikBuddy is a specialized analytics platform designed for tracking performance and managing influencer marketing campaigns. It boasts a high user rating of 4.74 from 65 reviews, with 96% of users awarding it five stars ^[3].

Key Analytics Features

Feature	What It Does	Why It Matters
Real-time Tracker	Tracks video performance instantly	Enables quick strategy shifts
Growth Analysis	Monitors performance over time	Identifies long-term trends
Multi-account Dashboard	Manages multiple accounts in one place	Simplifies workflows for agencies
Creator Rankings	Ranks creators globally and regionally	Provides competitive insights

TikBuddy provides detailed stats for creators, including fan growth, likes, and video engagement. It also analyzes music performance and hashtag success to help creators fine-tune their content strategies ^[2].

For brands and agencies, TikBuddy offers advanced filters to find influencers based on category, style, or brand alignment ^[1]. This feature makes it easier to connect with the right creators for campaigns.

Features for All Levels

TikBuddy includes a free browser extension, making it accessible for beginners who need quick analytics. For advanced users, custom pricing unlocks features like campaign tracking and in-depth performance analysis ^[5].

With real-time analytics, creators can:

• Monitor video performance and audience growth as they happen
• Dive into engagement trends for deeper insights

The platform also updates daily creator rankings by region and globally, allowing users to compare their performance against industry standards. This helps creators pinpoint growth opportunities and strengthen their market position ^[1].

TikBuddy also supports content strategy with tools for generating reports and finding inspiration. It highlights trending videos, audio tracks, and hashtags to keep creators ahead of the curve ^[5].

For creators looking for even deeper audience insights or competitor analysis, Exolyt might be worth exploring as an alternative.

4. Exolyt

Exolyt is a TikTok-focused analytics platform designed to provide in-depth insights into content performance and audience behavior. Using AI-driven tools, it equips creators with data they can use to fine-tune their content strategies.

Core Analytics Features

Feature	What It Does	Why It Matters
Content Optimization Tools	Tracks trending audio, hashtags, and performance metrics	Helps boost content visibility and engagement
Social Listening	Analyzes audience comments and sentiment	Offers a better understanding of audience feedback
Video Performance	Tracks metrics for individual videos	Helps refine future content

Advanced Insights Dashboard

One of Exolyt's standout features is the Exo Score, which rates profiles on a scale of 10. This score provides a quick snapshot of an account's overall health and growth potential.

Pricing

Exolyt offers options for all levels, from a free tier for beginners to advanced plans starting at 250€/month. Custom plans are also available for enterprise users.

Real-World Impact

"Exolyt has been EXTREMELY helpful in showing all of the creator collaborations we have worked on. We've hunted for software like this for some time, and no other platform has done what Exolyt could." - Corey Kleinsasser, Marketing and Social Media Director

Industry Analysis Tools

Exolyt supports creators with tools to:

• Compare performance with competitors to uncover growth opportunities
• Spot new content trends early
• Track shifts in audience sentiment
• Conduct detailed ROI analysis for campaigns

It also integrates with Airtable and Google Sheets, automating updates to make campaign management smoother.

For creators looking for a platform that combines deep insights with campaign tracking, Exolyt delivers a powerful solution.

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5. Popsters

Popsters is an analytics platform designed to help TikTok creators understand their content performance through detailed metrics and comparison tools across multiple platforms.

Key Analytics Features

Feature	What It Does	Why It Matters
Post Performance	Tracks engagement metrics like likes, shares, and comments	Helps pinpoint successful content strategies
Timing Analysis	Evaluates post performance by day and hour	Improves scheduling for maximum reach
Competitive Insights	Examines competitor profiles and tactics	Identifies trends and market gaps
Multi-Platform Comparison	Analyzes performance on 12 social networks	Simplifies strategy across platforms

Popsters allows creators to dive deep into their content data, offering filters for post length, hashtags, and engagement stats. It also supports competitor analysis by comparing up to 10 profiles at once, giving TikTok creators a clear view of their market standing.

Data Visualization and Reporting

The platform includes customizable reporting tools with various export options, making it easy to create professional reports. These reports provide insights into total engagement and average post efficiency, helping creators refine their content strategy and posting schedule.

Pricing Structure

Popsters provides a 7-day free trial. Paid plans start at $19.90/month for single-platform analytics, with a $39.80/month option for businesses needing broader capabilities.

Cross-Platform Integration

Although TikTok analytics is a core focus, Popsters' unified dashboard helps creators manage multiple social platforms seamlessly. This is especially useful for those aiming to maintain a consistent presence across different networks while excelling on TikTok.

"Popsters is not just a tool; it's a solution crafted to enhance your social media experience." - Subscribed.FYI ^[1]

For those looking for even more advanced features like audience segmentation and campaign tracking, Analisa might be worth checking out.

6. Analisa

Analisa is an AI-driven analytics platform designed to provide TikTok creators with real-time tracking, audience insights, and tools to improve content performance.

Key Analytics Features

Feature Category	Capabilities	Advantages
Real-Time Insights	Track campaign performance, engagement metrics	Get instant feedback on content impact
Audience Analysis	Review demographics, locations, and audit authenticity	Tailor content for better audience connection
Content Performance	Access historical data and engagement trends	Pinpoint what makes content successful
Posting Optimization	Identify best posting times and engagement windows	Schedule posts for maximum visibility

Insights on Performance and Audience

Analisa dives deep into demographic details and engagement trends while ensuring data reliability through thorough audits. Its advanced tracking system measures video completion rates, compares engagement benchmarks, analyzes trends, and evaluates cross-platform performance. These tools empower creators to make informed decisions to refine their content strategies.

Reporting and Data Export

The platform simplifies reporting with options to export data in PDF or Excel formats. Additionally, dedicated account managers offer tailored support for specific niches like beauty, fashion, and travel, helping creators navigate their unique content needs.

"When you know what is and isn't working, you'll better understand if you're on track to meet your goals or what you need to adjust to achieve them." - Sam Lauron, Freelance Writer ^[1]

Industry Benchmarking

Analisa enables creators to measure their performance against industry standards, offering insights that can guide improvements. By combining detailed analytics with focused support, the platform helps creators develop strategies that align with their niche and growth goals.

For those looking to expand their toolkit, OkGrow offers additional features designed to drive growth and streamline processes.

7. OkGrow

OkGrow blends AI-driven analytics with practical tools designed to help creators tackle challenges like fine-tuning posting schedules and spotting viral trends. It empowers users to make informed decisions through detailed performance tracking and audience insights.

Advanced Analytics Features

Feature Category	Capabilities	Benefits
Performance Tracking	Video views, likes, comments, shares	Understand content impact and engagement
Audience Analysis	Demographics, location, interests	Tailor content for specific audiences
Growth Metrics	Follower growth, engagement rates	Monitor account progress over time
Content Optimization	Trending content and hashtag analysis	Boost reach and identify viral opportunities

Real-Time Analytics and AI Insights

OkGrow's dashboard provides instant updates on performance metrics, making it easy to track your content in real time. It evaluates engagement patterns based on time zones and posting schedules, helping you maximize reach. The platform's AI also offers suggestions for improving content and identifying emerging trends.

Customizable Reporting

Need detailed growth reports? OkGrow has you covered. You can create tailored PDF reports that focus on the metrics and time frames most relevant to your goals.

Pricing and Plans

OkGrow's pricing starts at $69 per month, with plans scaling up to $199. Each tier unlocks more advanced analytics tools, making it suitable for creators at various growth stages.

For creators looking to better understand their TikTok performance, OkGrow provides actionable insights and a suite of tools to stay ahead of the curve. Its robust analytics make it easier to grow and succeed on the platform.

Conclusion

Whether you're just starting out or scaling up, TikTok analytics tools can play a key role in your growth. From simple options like TikTok's built-in analytics to advanced platforms like Exolyt, each tool caters to different creator needs with varying levels of insights and features.

For creators looking to take things to the next level, platforms like Socialinsider and OkGrow provide detailed analytics, competitor tracking, and AI-driven recommendations to fine-tune content strategies.

When selecting the right tool, keep these factors in mind:

Factor	What to Consider	Why It Matters
Growth Stage	Your channel's size and goals	Helps identify the features you need
Budget	How much you're willing to spend	Costs range from free to $199+
Feature Priority	The metrics that matter most to you	Guides your choice of tool

Success on TikTok isn't just about creating content - it's about knowing what works and why. Whether you go for a full-featured tool like Exolyt or something more focused like Popsters, regularly reviewing your metrics will keep your strategy sharp and your audience engaged.

FAQs

What is the best TikTok analytics tool?

The best TikTok analytics tool depends on what you’re looking for and where you are in your TikTok journey. If you’re just starting out, TikTok's native analytics is a solid choice. It’s free and gives you access to key performance data.

For more advanced needs, Socialinsider stands out with features like competitor analysis, engagement tracking, and cross-platform insights.

If you're managing analytics on a larger scale, OkGrow offers AI-powered tools for real-time tracking and audience segmentation, making it a great option for enterprise users.

The key is to match the tool's features with your specific goals and budget.

How much does TikTok analytics cost?

TikTok's native analytics is completely free for Pro Accounts. However, third-party tools come with varying price points depending on the features they offer. Here’s a quick breakdown:

Tool	Starting Price	Key Features
TikTok Native	Free	Basic performance metrics
Socialinsider	$82/month	Competitor analysis, engagement tracking
TikBuddy	Custom	Real-time tracking, influencer tools
Exolyt	€250/month	Competitor analysis, audience insights
OkGrow	$69/month	AI-powered growth features

"TikTok's native analytics are completely free to use for anyone - creator and business accounts alike - who has published at least one TikTok video to their account." - Brandwatch

Prices range from free to €250/month, with tools like Exolyt offering in-depth audience insights and competitor analysis for those willing to invest ^[1].

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