Growth
February 27, 2025
TikTok Storytelling Tips for Brand Identity
Learn how to effectively engage younger audiences on TikTok through authentic storytelling, creative content, and brand collaboration strategies.
How To Spot TikTok Trends Early
Learn how to identify and capitalize on TikTok trends early to enhance engagement and grow your audience effectively.
Growth
January 27, 2025
Spotting TikTok trends early is key to growing your audience and staying relevant. Here's a quick guide:
- Why It Matters: Videos using trending sounds and hashtags get 22% higher engagement. TikTok promotes trending content for up to 90 days, boosting visibility.
- Who Benefits: Content creators gain followers, brands improve awareness, small businesses leverage affordable marketing, and agencies increase ROI.
- What to Watch:
- High-engagement videos soon after posting
- Repeated concepts across creators
- Trends spreading across niches
- Content tied to current events or holidays
Tools to Use:
- TikTok's Discover page and Creative Center for trending hashtags and sounds.
- Platforms like TrendTok, Exolyt, and OkGrow for trend analysis and audience targeting.
Daily Routine:
- Morning: Check TikTok Creative Center.
- Afternoon: Monitor metrics for emerging patterns.
- Evening: Look for niche-specific trends.
Stay consistent, analyze data, and act fast to make the most of TikTok’s trend-driven environment.
The Easiest Way To Find TikTok Trends EARLY!
How TikTok Trends Develop
TikTok trends evolve through a mix of its algorithm's precision and user behavior. Grasping how this ecosystem works can help you spot trends before they hit their peak.
The Role of the For You Page
TikTok's For You Page (FYP) is the engine behind trend creation. The algorithm evaluates user engagement - like watch time, likes, and shares - alongside hashtags, sounds, and contextual details like language or location. Unlike other platforms, TikTok focuses on relevance rather than the creator's follower count, giving even new users a chance to go viral. Thanks to its massive user base and data, the platform excels at surfacing engaging content.
What Makes Trends Go Viral?
Research from the University of Pennsylvania highlights key ingredients that fuel TikTok trends:
Emotional Impact: Videos that spark joy, surprise, or other strong emotions tend to spread fast. For instance, the #SquidGameChallenge racked up 65 billion views by tapping into excitement and curiosity.
The Power of Sound: Audio plays a central role, with 88% of users emphasizing its importance. Brands like GUESS have successfully used trending sounds to grow their audience.
Easy to Recreate: Trends like the 'Buss It Challenge' thrive because they’re simple to imitate while leaving room for personal touches.
To catch trends early, pay attention to:
- Videos with high engagement shortly after posting
- Multiple creators using the same concept
- Trends crossing into different niches, showing mass appeal
- Content tied to current events, holidays, or viral news stories
Tools and Methods for Identifying Trends
Leveraging TikTok's Built-In Features
TikTok's Discover page and its trending sounds feature are great resources for spotting what’s gaining popularity. By regularly checking these tools, you can identify hashtags, audio clips, and themes that are starting to catch on. The trending sounds feature, in particular, highlights audio that’s gaining traction - allowing you to jump on trends early.
External Platforms for Trend Insights
Beyond TikTok's native tools, there are platforms designed to help you stay ahead of the curve:
- TrendTok Analytics and Exolyt: These platforms use AI to predict upcoming trends and offer insights to refine your engagement strategies [1].
- Loomly: Combines trend tracking with content management, making it easier to monitor and optimize posts based on current trends [1].
OkGrow for TikTok Growth Strategies
Platforms like OkGrow provide AI-driven tools to simplify trend adoption and boost your growth efforts. Here’s how OkGrow can help:
| Feature | Purpose | Benefit |
|---|---|---|
| Smart Audience Targeting | Pinpoints trending content for specific demographics | Helps craft highly targeted content |
| Viral Content Library | Offers ready-to-use templates for trending content | Makes adopting trends faster and easier |
| Real-time Analytics | Tracks performance metrics for your content | Allows quick adjustments to stay relevant |
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Establishing a Routine for Trend Spotting
Building a Varied Network
Follow a mix of creators to spot trends early. While influencers often make trends popular, smaller niche communities are where many viral ideas begin. Use hashtags thoughtfully to uncover new creators and fresh content styles in your areas of interest.
Once your network is in place, make it a habit to regularly check in. This will help you stay on top of new trends as they surface.
Daily Trend Monitoring
Set aside time each day to analyze trends. Here’s a simple schedule to guide your routine:
| Time of Day | Task |
|---|---|
| Morning | Check trending content in TikTok Creative Center from the night before |
| Afternoon | Monitor performance metrics and spot emerging patterns |
| Evening | Look for sector-specific micro-trends |
Pay close attention to performance data to pick up on new patterns. Pair this with tools like TikTok's Discover page to make your trend-spotting process more effective.
Don’t limit yourself to TikTok - keeping an eye on broader cultural movements can help you anticipate trends even better.
Watching Broader Trends
Keep tabs on larger societal conversations to predict TikTok trends. Follow news, cultural happenings, and discussions on social media. Upcoming events can also inspire ideas for trend-relevant content.
"TikTok trends can change rapidly, sometimes daily. It's important to stay up-to-date on the latest trends and challenges to keep your content fresh and engaging."
Conclusion: Mastering Trend Spotting
Tools and Strategies Recap
To spot trends on TikTok effectively, start with platform features like the For You Page and leverage tools such as TrendTok and OkGrow for deeper analysis. Dive into TikTok's trending hashtags and sounds, use TrendTok to identify patterns, and rely on OkGrow to fine-tune your content for better engagement.
How to Stay Ahead
Thriving in TikTok's trend-driven environment requires consistent effort and a clear plan. With over 1 billion monthly users, it's not enough to passively observe trends. Here's how to stay ahead:
- Regularly track performance metrics using TikTok’s built-in analytics or third-party tools.
- Take advantage of TikTok’s role as a search engine - 40% of consumers use it this way - to boost your visibility by staying active in trends.
- Use tools like Exolyt or Brand24 for social listening and sentiment analysis to spot trends early.
- Focus on trends that naturally fit your brand voice and resonate with your audience.
- Analyze trend performance through data insights and adjust your approach as needed.
The key to trend spotting lies in knowing your audience and acting quickly. By applying these strategies, you can keep pace with TikTok’s ever-changing landscape and maintain your competitive edge.
FAQs
How to find TikTok trends without the Discover page?
You don’t need the Discover page to spot TikTok trends - there are plenty of tools and strategies to help. The TikTok Creative Center Trends is a great place to start. Its Videos tab highlights viral content, regardless of how many followers the creators have.
Other tools like TrendTok, Exolyt, and Shoplus can give you an edge. They use AI to provide real-time insights and personalized trend suggestions. Here's a quick breakdown:
| Tool | What It’s Best For |
|---|---|
| TrendTok | Predicting trends early |
| Exolyt | Analyzing profiles |
| Shoplus | Improving content performance |
To stay ahead, try these tips:
- Keep an eye on trending sounds and hashtags.
- Follow creators from different niches to spot patterns.
- Interact with content that’s relevant to your target audience.
You can also use tools like OkGrow, which focuses on audience targeting and fine-tuning your content to match trends. By combining these tools with regular observation, you’ll be able to catch and use TikTok trends before they hit their peak.
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